Our primary marketing focus is to generate sales for our principals by creating demand from consulting engineers, municipalities, distributors and contractors. We take a multi-faceted approach that includes:
1. Specification
- Create preference for products that result in written specification
- Direct contact with all segments of the market
- Product demonstrations and site visits
- Review projects out for bid to attain approvals
2. Education
- Lunch and learn seminars/webinars for engineers and end users
- Provide speakers and present trade papers for trade associations
- In-shop training for water operators and contractors
3. Collaboration
- Extensive database of key customers in all territories (Salesforce.com)
- Project tracking and follow-up
- Job site support for product installation and troubleshooting
- Volunteer involvement with trade associations
4. Communication
- E-mail blasts/newsletters targeted to customers and specifiers
- Website with links to principals
- Attend and exhibit at trade association conferences
- Cell phone with e-mail capability
- Toll-free phone and fax
- Laptop computers
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